Monday 21 January 2019

sales management

sales management
A Sales management is the process of developing a sales force, coordinating sales operations, and implementing sales techniques that allow a business to consistently hit, and even surpass, its sales targets. If your business brings in any revenue at all, a sales management strategy is an absolute must.

The actual profits that accrue to a company is a reflection of the self-efforts of companies that deliver consumer satisfaction. To accomplish that, the company should be able to provide and sell goods or services that is most appropriate according to the consumer at a price that is accessible but does not harm the producers it means reasonable prices.

Thus, the target company in performing basic tasks and to achieve the goal as a business unit is to increase their sales volume, because sales is a source of revenue for the company.

A simple definition of sales, that the sale is part of marketing itself is one part of the overall marketing system.

Understanding sales means that handing over the goods or services of other activity in a period by charging a number of certain in subscriptions/consumer or buyer/recipient of the goods or services.
Sales of merchandise by a trading company is usually just called "sales" is given a definition the number of sales transactions that occur are usually quite large compared to other types of transactions. Some companies only sell goods in cash, the other company only sells it in credit, and yet others sell goods with both the terms of the sale.

Sales is a process of exchange of goods and/or services between the seller and the buyer. Basic tasks is to bring together buyers and sellers. This can be done directly or through their representative as a distributor.

The function of sales includes a number of functions as follows:

  • The planning function
  • Function of giving contracts ( contractual function )
  • The function creates the demand (demand creation)
  • A Function, hold negotiations (negotiation)
  • Contractual Function (contractual function)

In General, entrepreneurs have a goal to get certain earnings (maximum possible), and maintain or even raise it for a prolonged period. These goals can be realized in sales can be implemented as planned. Thus does not mean that the goods and services sold is always going to generate profit. Therefore, employers should pay attention to several factors as follows:
  1. The necessary capital
  2. Ability to plan
  3. The ability to determine the right price level
  4. An ability to select the right supplier
  5. Ability use the proper promotion of Whats up
  6. Ancillary items
The company, generally has three general purpose in the sale i.e.
  1. 1. specific objectives
  2. 2. Obtain a certain profit
  3. 3. Support the company's growth.

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