Example of SWOT analysis

SWOT – stands for Strength, Weakness, Opportunities, and Threats. As the name suggests, a SWOT analysis is a technique of planning strategies that are useful for evaluating the strength (Strength) and weakness (Weakness), opportunities (Opportunities) and threats (Threats) in a project, whether the project is in progress and the new project planning. SWOT analysis can be used not only in business, but also can be used on our own personal career development.

The 4 basic components of SWOT analysis

• Strength (strength) or abbreviated with "S", namely the characteristics of the organization or project that provides advantages/benefits compared to the others.


• Weakness (Weakness) or abbreviate with "W", the characteristics that are associate with weakness in the organization or project compare to another.


• Opportunities (odds), or abbreviated with "O", i.e. the opportunities that can be exploit for organization or project to be develop at a later date.


• Threats (Threats) or abbreviated with "T", the threats that will be face by the organization or project that could hinder its development.

Of the four basic components, the Strength (power) and Weakness (Weakness) is the internal factors of the Organization/project itself, while Opportunities and Threats (Threat) is external factors that affect the development of your organization or project. Therefore, the SWOT analysis is also often referred to as an Internal-External Analysis (Internal-External analysis) and the SWOT Matrix is also often known as Matrix IE (IE Matrix).

How to Use SWOT Analysis

To perform a SWOT analysis, we need to make some of your own questions and answer them like the following examples:

Strength (Power)

• What are the advantages possessed by the organization?


• What makes your organization better than any other organization?


• The uniqueness of what is owned by the Organization?


• What causes us to get sales?


• What is seen or perceived by consumers as an excess?

Weakness (Weakness)

• What can be improved in the Organization?


• What should be avoided by the Organization?


• Factor that caused lost sales?


• What is seen or perceived by the consumer as a debilitation of our Organization?


• What do the competitors so that they can be better than our organizations?

Opportunities (Opportunities)

• What opportunities can we see?


• The development trend of what is in line with our Organization?

Threats (Threat)

• What obstacles we face now?


• What is done by the competitor organization?


• Development of What technology which causes a threat to the Organization?


• Are there any changes in government regulations that will threaten the development of the Organization?

Factors influencing the SWOT analysis

Factors that affect the four basic components of which are: SWOT analysis

Internal factors (Strength and Weakness)

• A resource that is owned


• Finance or financial


• Excess or weakness internal organization


• The Organization's previous experiences (both successful and unsuccessful)

External factors (Opportunities and Threats)

• Trends


• Cultural, Political, ideological, Social economy


• Sources of capital


• Government Regulations


• The Development of Technology


• Events that occur


• Environment

SWOT Analysis Example

The following is a simple example of a SWOT do analysis in evaluating strengths, weaknesses, opportunities and threats of a company.

Strength (Power)

• We can respond quickly any customer demand without having to go through lengthy bureaucratic.


• We have low overhead costs, so as to provide the best price offer for our customers.


• We are very attentive to the requests and needs of each customer.


• We are very flexible in dealing with each case and customer demand.


• We have a good reputation on the market.

Weakness (Weakness)

• Our staff still has low ability of certain in fields.


• Our company has its limitations in the capital.


• Cash flow is sometimes not smoothly.


• Office location that is located in a place of less strategic.

Opportunities (Opportunities)

• Our diligent sector undergoing a rise


• The Government is very supportive of local companies like us

Threats (Threat)

• The rapid technological developments in this market that are beyond our ability will cause we are late in adopting her.


• Competitor strategy change can threaten our position in the market.


• Lack of interest in banking finance funding to industry that we take at this time.